ROI and Business Case Article Library
Welcome to the ROI and business Case article library. Below are current relevant links to the hottest topics:
ROI of AI & GenAI (strategy, scaling value)
End‑to‑end guidance on vision, roadmap, portfolio, and measurement for AI value delivery
Decision framework; notes that early value is often productivity‑led
Executive guide to quantify ROI for GenAI‑driven model shifts
First quantified look at finance‑function AI ROI; tactics to push beyond ~10% median returns
Why indiscriminate gen‑AI usage can erode ROI; guardrails & quality standards matter.
74% see gen‑AI investments meet/exceed expectations; links to productivity and scaling success.
Reinvention‑ready” firms are 3.3× more likely to scale high‑value gen‑AI use cases; 2.5× higher revenue growth
Leaders concentrate on a few use cases, reshape processes, and expect ~2.1× greater ROI.
Only 22% scale value; leaders target core processes and set big, quantified ROI goals
What high performers do differently to translate gen‑AI into bottom‑line impact
Survey shows most firms still piloting; EBIT impact correlates with workflow redesign and leadership focus.
Cloud & Infrastructure ROI
Deeper exhibits you can cite in a business case deck.
What frontier tech (cloud, edge, AI, etc.) means for value creation and investment priorities
KPI‑led approach for SMBs to tie cloud activity to financial outcomes.
Case model shows up to 66% infra cost reductions by moving workloads to AWS.
IDC‑based benefits: ~5:1 benefits‑to‑costs over 5 years; avg. 10‑month payback.
Broadens benefits beyond TCO to productivity, resilience, agility, sustainability for business cases.
Concrete metrics (Hackett Group) & how to quantify savings in migrations
Collaboration, productivity & low code ROI
SMB‑focused study: 223% ROI, $631K NPV for a 150‑employee composite org
Forrester TEI: 224% ROI, sub‑6‑month payback; drivers include dev time cuts & faster release cycles.
Projected TEI shows 132%–353% ROI over three years for SMB scenarios
Composite model shows 116% ROI and $19.7M NPV; methodology and assumptions detailed.
Security, data & analytics ROI
Adobe’s own MMM/attribution modernization yielded 80% lift in return on media spend over five years
Study cites 379% ROI over three years from unified analytics platform adoption.
Composite shows 117% ROI; risk reduction & compliance benefits quantified.
Marketing ROI & performance
Survey/data showing time and cost savings from gen‑AI content workflows to improve ROAS.
Practical tactics on MMM + MTA to improve spend efficiency and ROI.
Survey of ~380 senior marketers; budget mix, measurement gaps, and ROI levers in the AI era